Fuck Friday was a spontaneous act of creativity. At burning man one year, I recall someone walking with a sign in the middle of the desert that said Fuck Friday. In context, I thought it was the funniest thing I had ever seen and decided to make the sentiment into a tee shirt for the agency summer party. One of the many amazing things about agency life is the culture. Brave is the voice of this agency and you have to be pretty brave to wear this shirt.