Wisdom Tooth.

This was a project that went from completely conventional solutions to the unexpected. It's hard to make dental networks appealing because no one likes thinking about going to the dentist. When my writer and I came up with the Wisdom Tooth character; one who spouts truths about dental hygiene, we felt the world of dentistry could use more personality. Unfortunately, the conventional approach won over, but our idea was applauded for the college market.