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Morning Recovery

Never knew how many hangover cures there were in America, as the popular belief was the best ones come from Korea. To change this perception, we set out to create a new look and feel that strived to feel like the “Apple” of hangover cures. This included a revamp of the initial product design, marketing/positioning brand tone, packaging and a graphic identity re-brand which focused on the benefits of productivity. Role: Creative Director/Art Director/Designer

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