Pom Wonderful

Pom Wonderful brand launch. A great opportunity and fun to work on. I cannot take claim for the “dressing up” of the iconic Pom Wonderful bottle, but I did work on a few campaign launches in effort to tone down the health claims that came under fire by the FDA. We made it more relatable to living a healthy lifestyle and less about immortality. Role: Sr. Art Director.

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PomX Press Kit

Designed bunny slippers with large cute eyes which housed two samples of PomX coffee. The box acted as the brochure and was mailed to PR firms and journalists to write about the new product.