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PomX Coffee

When Pom Wonderful came up with a new product, a coffee with anti-oxidant powers, fans of PW couldn’t get passed the thought that coffee shouldn’t taste like pomegranate. It was too late to change this perception at our new product launch unfortunately, and the product went back into further R&D. This "out of home" launch campaign was created to raise awareness for a new coffee on the market. Role: Sr. Art Director.

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